Nordsly Energy
Project Type
UX UI DESIGN PROJECT
NORDLYS Energy is a fictional renewable energy company inspired by Norway, delivering clean and sustainable power with a vision of a brighter future.
Mission & Vision
Mission
Harnessing pure, renewable energy inspired by the Nordic ‘land of light,’ empowering communities with innovation, responsibility, and a brighter, cleaner future.
Vision
To connect people and businesses to sustainable energy with transparency, simplicity, and respect for nature.
Key Problems
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Lack of Transparency
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Switching Complexity
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Hard to Track Usage
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SMEs underserved
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Disconnection from nature
Solutions
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Clear info & transparent pricing
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Silpe onboarding
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Dashboards with insights
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Tailored SME plans
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Storytelling & eco impact visuals
Value Proposition
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100% Renewable energy sources (hydro, wind, solar, geothermal).
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Transparent contracts & pricing.
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Digital-first experience (dashboard, mobile).
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Tailored plans for households & SMEs.
Personas
Name: Ingrid Larsen
Age: 45
Occupation: Architect
Location: Oslo, Norway (Suburban home)
Family Status: Married, 2 children (10 & 14)
Frustrations/Pain Points:
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Lack of clear, easy-to-understand information about energy sources from current providers.
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Feeling that her current provider isn't truly transparent about their renewable energy mix.
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Complex billing statements that are hard to decipher.
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Worries about the long-term environmental impact of "dirty" energy.
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The perceived hassle or complexity of switching energy providers.
How Nordlys Energy can meet Ingrid's needs:
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A clean, intuitive website that clearly highlights renewable energy sources and environmental benefits.
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Easy-to-access information on energy plans and pricing.
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A simple, guided onboarding process for switching providers.
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A user portal with clear consumption data and impact reports.
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The perceived hassle or complexity of switching energy providers.
Name: Sofia Karlsson
Age: 28
Occupation: Digital Marketing Specialist
Location: Brussels, Belgium
Family Status: Living with partner
Frustrations/Pain Points:
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Finding clear information about energy providers is overwhelming.
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The process of setting up utilities seems complicated and bureaucratic.
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Worries about hidden fees or confusing contracts.
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Feels disconnected from where her energy comes from.
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The perceived hassle or complexity of switching energy providers.
How Nordlys Energy can meet Ingrid's needs:
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A highly intuitive and mobile-responsive website.
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A clear, step-by-step onboarding wizard.
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User-friendly dashboards for energy consumption and billing.
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Engaging content explaining the impact of choosing clean energy in a concise way.
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Strong customer support options for quick queries.
Name: Lars Hansen
Age: 52
Occupation: Owner of a local artisanal bakery ("Lars' Brød & Kaker")
Location: Bergen, Norway
Frustrations/Pain Points:
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Energy consumption is a significant overhead, and he's always looking for ways to optimize it.
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Current energy providers seem to cater more to large corporations or individual homes, with complex business tariffs.
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Uncertainty about the real environmental benefits of switching to "green" energy options.
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Fear of service disruption during a switch.
How Nordlys Energy can meet Lars's needs:
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Dedicated sections for small businesses on the website, outlining tailored plans.
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Clear case studies or testimonials from other local businesses.
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Information on potential tax incentives or grants for renewable energy adoption.
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A simple onboarding process and a clear dashboard for business energy consumption.
Visual Identity
“Nordlys Energy is more than an energy provider – it is a custodian of natural power, inspired by the light of the North.”
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Energy
Renewable
Clean
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Jura
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Why “NORDLYS”?
The name comes from the Norwegian word for northern lights. It reflects both the geographical inspiration of the project and the core brand values: clean, natural, and sustainable energy. Just like the aurora, NORDLYS represents light, transformation, and a connection between nature and technology.